3 Beliefs Killing Your Personal Brand Growth
I need to look perfect
As women, we're often our worst critics. This belief is understandable to an extent – we want to look good and feel good.
Following that logic though, only supermodels should be out there and that is simply crazy, wouldn't you agree? And nobody's expecting you to be perfect, they expect you to help with your expertise.
By all means, wear clothes that make you feel amazing and give yourself some pampering self-care! But you don't need to be perfect, you need to:
show up and be approachable
communicate how you're helping
be passionate about your work
2. I don't want to promote myself, it's vain
Think about the last time you worked with someone because they were showing up in their brand. Did you think they were vain or did they give you a chance to get to know them better? Maybe you felt a connection because of similar fashion choices, life stages you're at, problems you're experiencing or even your pets?
There's a reason why content with people performs better online. We're all humans craving human connection. If you're hiding, people can't work with you.
3. I need to follow trends
Technology moves very fast, however always remember that while marketing and social media platforms have their goals, you should have your own goals.
Knowing what your brand is and sticking to that instead of jumping from trend to trend is more productive and will help you focus on business growth.
Be mindful how much of your attention you give to trends, especially if they're not giving you results in your business.
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Raj
A busy professional, confident and calm. It was lovely to work with Real Estate Agent Raj.
Raj needed effortless lifestyle photos for her branding & marketing materials, website and social media platforms. It was also the perfect time to update Raj’s headshot.
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Parveen
Few months back we worked with Dr. Parveen Sandhu, who specializes in psycho-educational assessments & learning interventions for kids of all ages.
Armed with a beautiful branding palette, we created photos for website design, marketing materials and social media.
website design by Kiwi B Creative
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Top 5 Tips For an AMAZING Brand Photoshoot
Ah, photoshoots! They can be extremely fun, inspiring and empowering, but also overwhelming. After all, the photos are very important. They will be a crucial part of your presentation and a big factor in determining whether people will contact you or not.
So how do you make sure your photoshoot is a success? Here are my Top 5 Tips For an AMAZING Brand Photoshoot:
1. Choose The Right Photographer
You want to work with someone who understands branding photography and will guide you smoothly through the process. Photography is a vast field and it’s very unlikely a newborn photographer (just an example) will have the expertise/equipment/props/space necessary to create excellent branding photos.
2. Pick The Right Wardrobe
The better the wardrobe, the better your photoshoot. It doesn’t mean you need designer wardrobe. It means you want variety and outfits that work for you, your brand and your body shape. I actually take the time to do a wardrobe consultation with my clients, because it always means better results!
3. Pick Your Colors
Picking and sticking to your brand colors is a big part of building a brand, brand recognition and loyalty. It will make your personal brand more memorable and less confusing. Why is brand recognition SO important? Just imagine how confusing it would be if your favorite brand of cereal was changing their colors and logo every month.
4. Plan Your Content
You will maximize your investment if you can tie your photos to specific content posts you will create throughout the year.
Here are 5 ideas:
a post about your company's mission/name
a post about favorite books/podcasts related to your field
a post about how your clients’ life changed after working with you
a FAQ post
a post showing your work behind the scenes
5. Choose The Right Props
A branding photoshoot will have more of that WOW Factor with the right props. Incorporate props from your work life and again, stick to those brand colors.
So there you have it, my Top 5 Tips For an Amazing Branding Photoshoot. If you’re wondering if we might be a fit to work together, you can always book a chat with me here.
xoxo,
Agnes
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Winter with Christie
This February has been a perfect month for winter photography.
A photoshoot with Christie Ressel is always inspiring and a great reminder that fashion is not only a mood booster but also a form of self-care. Check out these winter looks Christie created and if you want more guidance, keep scrolling down to watch her video about winter trends.
Christie’s take on wearable Winter Trends for 2021:
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