I need to look perfect
As women, we're often our worst critics. This belief is understandable to an extent – we want to look good and feel good.
Following that logic though, only supermodels should be out there and that is simply crazy, wouldn't you agree? And nobody's expecting you to be perfect, they expect you to help with your expertise.
By all means, wear clothes that make you feel amazing and give yourself some pampering self-care! But you don't need to be perfect, you need to:
show up and be approachable
communicate how you're helping
be passionate about your work
2. I don't want to promote myself, it's vain
Think about the last time you worked with someone because they were showing up in their brand. Did you think they were vain or did they give you a chance to get to know them better? Maybe you felt a connection because of similar fashion choices, life stages you're at, problems you're experiencing or even your pets?
There's a reason why content with people performs better online. We're all humans craving human connection. If you're hiding, people can't work with you.
3. I need to follow trends
Technology moves very fast, however always remember that while marketing and social media platforms have their goals, you should have your own goals.
Knowing what your brand is and sticking to that instead of jumping from trend to trend is more productive and will help you focus on business growth.
Be mindful how much of your attention you give to trends, especially if they're not giving you results in your business.
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