Iconic Brand Photoshoot Wardrobe Guide

There's no question that
great wardrobe = great photoshoot

People ask me all the time: what should I wear for my photoshoot?

Great wardrobe doesn't mean designer only wardrobe.
Great photoshoot wardrobe is wardrobe that is authentic to you
and compliments your look well.

Check out these Iconic Outfits:

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1. neutrals

Beige, taupe and other neautrals are having their moment, effortlessly replacing the classic white.

Neutrals exude sophistication while keeping the attention on you—not just your outfit. They create a clean, polished look that stands the test of time.

Want to elevate it? Play with layers, subtle patterns, and rich textures to add depth without distraction.

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2. dress

Dresses are often overlooked and they can be a great Brand Photoshoot outfit. There are so many styles, silhuettes and colours available.

For more conservative professionals, you can wear a dress with sleeves or combine it with a blazer.

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3. turtleneck

Turtlenecks frame our faces beautifully, which works perfectly for photos.
Depending on the fabric and sleeve length, you can wear them all seasons.

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4. jeans

Jeans never go out of style and they help with approachable looks.

If it's approprate for your profession, bring jeans + top to your Brand Photoshoot! For business casual looks, jeans can be combined with blazers and shirts or blouses.

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5. suit

A well tailored suit will make you feel unstoppable.

For more approachable looks, choose creative styles or bold colours.

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6. black

Black - everybody’s favourite!

Black outfits are always elegant. Whether it’s a sweater, a blazer or a little black dress, feel free to bring something black to your photoshoot.

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7. colour

Bold hues are stepping into the spotlight, bringing energy and personality to your photos.

Wearing colour can make a statement while still keeping the focus on you. The right shade can enhance your features, complement your skin tone, and add vibrancy to your look.

Want to take it up a notch? Experiment with colour blocking, rich jewel tones, or soft pastels to create depth and visual interest.

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8. your logo/hashtag

Your Brand Photoshoot is a perfect chance to wear an outfit with your logo or hashtag.

These photos are absolutely great for marketing and building brand awareness.

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9. creative top

Creative tops are so fun to photograph and make photos interesting to look at.
Remember to skip thick cotton blouses and choose a flowy fabric instead.

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10. WOW Factor outfit

Photoshoots don’t happen every day, so take this chance and wear your WOW Factor outfit.

Whether it’s a tulle skirt, an incredible dress, leather pants, take this chance to capture your authentic, fierce self!

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bonus: can I wear a sweater?

If you don’t want the photos to be too seasonal, choose a sweater that’s not too chunky and doesn’t have an obvious winter pattern.

If you want to use the photos only in fall/winter, you can wear whatever sweater you want.

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Anatomy of an Iconic Brand Photo

Today, let’s look at 3 elements of an iconic Brand Photo:

1. WOW factor

   Your brand photo should make people stop scrolling. There has to be something about it —energy, movement, a bold expression, or an unexpected detail — that makes it stand out. A little motion, like a flowing skirt pictured here or a confident stride, adds life and personality, making your photo feel dynamic instead of just another headshot.

2. Clarity

   A great brand photo instantly tells people what you do. There should be no confusion. Think about props, location, or even your expression—does your photo make it obvious what kind of work you're in? If you're a photographer, holding a camera makes sense. A chef? Maybe you're in the kitchen plating a dish. A business coach? That confident, approachable stance in a stylish office speaks volumes. The goal is to make your audience get it without needing a caption.

3. Great Outfit

   What you wear in your brand photo matters more than you think. The best outfit is one that not only looks good but also feels like you. It should be something you’d actually wear when meeting clients or showing up for work—polished but not forced. Think of colors, textures, and accessories that reflect your personal style and make you feel confident. Because when you feel good in what you’re wearing, it shows.

   When these three elements come together, your brand photo becomes more than just a picture—it becomes a powerful first impression. So next time you’re in front of the camera, keep these in mind and make sure your photo truly represents you.

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Dr. Monica

It was a pleasure to capture Dr. Monica Vermani again.

The goal for Dr. Vermani’s Brand Photoshoot was to capture both professional and casual looks. The photos will be used for marketing across many platforms, including websites, magazines, youtube and social media.

Enjoy these highlights.

“Thank you for your amazing photographs! You are phenomenal, creative and truly talented Agnes! You always make a person feel comfortable, confident and we always sparkle in our authenticity in your photo shoots! Truly grateful for you”

— Monica

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Susie

It’s been wonderful to capture Susie Beghin! This Brand Photoshoots’s goal was capturing photos for Susie’s new website, book launch, media kits and podcast.

Susie Beghin is an experienced Early Childhood Educator, the founder of Alpha's Discovery Kids Preschool and Daycare and the author of “Learn To Play: The Four Pillras Learning System” and "Parents Learn to Play Too: A Parents Guide To The Early Years''.

“Pure Studios is a top notch photography studio. The entire process from start to finish was very easy and professional. Agnes helped me to feel comfortable in front of the camera. I was thrilled to see the final results as she was able to capture my image professionally and creatively. I highly recommend Agnes and Pure Studios for your professional business images.”

— Susie

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Iconic Brand Photoshoot Fall Wardrobe Guide

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1. all black

Everybody’s favourite colour is great for a fall brand photoshoot.

To make it more interesting, it’s good to explore different silhuettes, necklines and fabrics.

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2. jeans

Jeans never go out of style and they help look approachable.

If it's approprate for your profession, bring jeans + top to your Brand Photoshoot! For business casual looks, jeans can be combined with blazers and shirts or blouses.

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3. monochromatic looks

Want to know a secret?

A monochromatic look is a great way to look put together, even if your outfit is quite casual.

For fall, even if you’re wearing cozy pieces, a monochromatic look will still give it that air of professionalism.

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4. pop of colour

A pop of colour will always stop the scroll and make people look closer and longer - it simply has that wow factor.

If you have a strong colour in your branding, consider wearing it for your photoshoot.

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5. sweaters

Sweaters are an obvious choice for fall photoshoots!

With oversized sweaters, proper posing is required so they don’t make you look too bulky.

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6. bright colours

It’s not true you cannot wear bright colours for fall and winter photoshoots.

As long as the fabrics are season appropriate, bright outfits are always in.

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7. turtlenecks

Turtlenecks frame our faces beautifully, which works perfectly for photos.
Depending on the fabric and sleeve length, you can wear them all seasons.

In the fall, it’s great to explore different colours.

Maxi skirts are also in!

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8. dresses

Don’t forget about dresses!

It’s such a feminine, approachable look and there are hundreds of colours and silhuettes to choose from.

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9. white shirt

Just because it’s fall, it doesn’t mean you can’t wear a beautiful, timeless white shirt. It never goes out of style.

Combine it with more seasonal pieces, like a leather skirt or tailored pants for a more ‘fall’ look.

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bonus: get creative with pants!

Gone are the times when only one style of pants is in.

When you’re shopping, explore and ask staff what type of silhuette will work best for you.

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Jane

It was a pleasure to work with Jane, Educational Strategist again!

It was time to update Jane’s photos, website and branding after several years.

Enjoy these highlights:

“I strongly recommend Agnes Kiesz as the best personal branding photographer. Entrepreneurs who need professional photos for marketing must connect with her!

Recently I went through Agnes’ entire process: consultation, photo shoot and reveal. Her professionalism and commitment to impeccable work was evident in all sessions, as well as during her email communications and delivery of photos.

I’m thrilled with my photos, and I enjoyed the experience of the photo shoot more than I expected! Hair and make-up, arranged by Agnes for the day of the shoot, as well as a relaxed and supportive atmosphere in her studio, made the photo shoot special. It was an “event” for me! Agnes ensured I was comfortable having my photos taken, offered helpful suggestions, and never rushed the process.

I can’t imagine a better experience, or better professional to get this job done. On top of this, Agnes is warm, creative, smart person. I look forward to working with her again!”

— Jane

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you: