brand photographer

Iconic Brand Photoshoot Wardrobe Guide

There's no question that
great wardrobe = great photoshoot

People ask me all the time: what should I wear for my photoshoot?

Great wardrobe doesn't mean designer only wardrobe.
Great photoshoot wardrobe is wardrobe that is authentic to you
and compliments your look well.


Check out these Iconic Outfits:


  1. neutrals

Beige, taupe and other neautrals are having their moment, effortlessly replacing the classic white.

Neutrals exude sophistication while keeping the attention on you—not just your outfit. They create a clean, polished look that stands the test of time.

Want to elevate it? Play with layers, subtle patterns, and rich textures to add depth without distraction.


2. dress

Dresses are often overlooked and they can be a great Brand Photoshoot outfit. There are so many styles, silhuettes and colours available.

For more conservative professionals, you can wear a dress with sleeves or combine it with a blazer.


3. turtleneck

Turtlenecks frame our faces beautifully, which works perfectly for photos.
Depending on the fabric and sleeve length, you can wear them all seasons.


4. jeans

Jeans never go out of style and they help with approachable looks.

If it's approprate for your profession, bring jeans + top to your Brand Photoshoot! For business casual looks, jeans can be combined with blazers and shirts or blouses.


5. suit

A well tailored suit will make you feel unstoppable.

For more approachable looks, choose creative styles or bold colours.


6. black

Black - everybody’s favourite!

Black outfits are always elegant. Whether it’s a sweater, a blazer or a little black dress, feel free to bring something black to your photoshoot.


7. colour

Bold hues are stepping into the spotlight, bringing energy and personality to your photos.

Wearing color can make a statement while still keeping the focus on you. The right shade can enhance your features, complement your skin tone, and add vibrancy to your look.

Want to take it up a notch? Experiment with color blocking, rich jewel tones, or soft pastels to create depth and visual interest.


8. your logo/hashtag

Your Brand Photoshoot is a perfect chance to wear an outfit with your logo or hashtag.

These photos are absolutely great for marketing and building brand awareness.


9. creative top

Creative tops are so fun to photograph and make photos interesting to look at.
Remember to skip thick cotton blouses and choose a flowy fabric instead.


10. WOW Factor outfit

Photoshoots don’t happen every day, so take this chance and wear your WOW Factor outfit.

Whether it’s a tulle skirt, an incredible dress, leather pants, take this chance to capture your authentic, fierce self!


bonus: can I wear a sweater?

If you don’t want the photos to be too seasonal, choose a sweater that’s not too chunky and doesn’t have an obvious winter pattern.

If you want to use the photos only in fall/winter, you can wear whatever sweater you want.


Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Anatomy of an Iconic Brand Photo

Today, let’s look at 3 elements of an iconic Brand Photo:

  1. WOW factor

    Your brand photo should make people stop scrolling. There has to be something about it —energy, movement, a bold expression, or an unexpected detail — that makes it stand out. A little motion, like a flowing skirt pictured here or a confident stride, adds life and personality, making your photo feel dynamic instead of just another headshot.

  2. Clarity

    A great brand photo instantly tells people what you do. There should be no confusion. Think about props, location, or even your expression—does your photo make it obvious what kind of work you're in? If you're a photographer, holding a camera makes sense. A chef? Maybe you're in the kitchen plating a dish. A business coach? That confident, approachable stance in a stylish office speaks volumes. The goal is to make your audience get it without needing a caption.

  3. Great Outfit

    What you wear in your brand photo matters more than you think. The best outfit is one that not only looks good but also feels like you. It should be something you’d actually wear when meeting clients or showing up for work—polished but not forced. Think of colors, textures, and accessories that reflect your personal style and make you feel confident. Because when you feel good in what you’re wearing, it shows.

    When these three elements come together, your brand photo becomes more than just a picture—it becomes a powerful first impression. So next time you’re in front of the camera, keep these in mind and make sure your photo truly represents you.


Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Dr. Monica

It was a pleasure to capture Dr. Monica Vermani again.

The goal for Dr. Vermani’s Brand Photoshoot was to capture both professional and casual looks. The photos will be used for marketing across many platforms, including websites, magazines, youtube and social media.

Enjoy these highlights.

Thank you for your amazing photographs! You are phenomenal, creative and truly talented Agnes! You always make a person feel comfortable, confident and we always sparkle in our authenticity in your photo shoots! Truly grateful for you
— Monica

Follow us:

Nicole

Nicole’s Photo/Video Content Day ✨

We’ve had the pleasure of working with incredible Nicole a few times now and due to her social media growth, Photo/Video Content Day was the best option for capturing both photo and video content. By dedicating a day to capture both, entrepreneurs can free up a lot of their time to focus on other tasks.

We captured both photo and video content during this Content Day.

I loved every minute of this photo shoot! Agnes goes above and beyond to make the day special, comfortable and have your personality shine through.
I was SO impressed with my photos, we were able to take so many and I LOVED them all. She is very talented and knows exactly how to showcase your beauty. I plan to do more photos later this year.
— Nicole

Amanda

It was a pleasure to capture Amanda, who helps people through insurance and financial services.

This brand photoshoot is bright and modern with strong green accents.

Enjoy these highlights:


Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

How To Feel More Confident

Want to feel more confident? Confidence shines onto all area of our lives.

In a special episode of “Confidence From Within” podcast, together with Juliana Leamen, Dr. Monica Vermani and Dr. Shelby Aitcheson we discussed:

* What is confidence

* Why women struggle to feel confident in front of the camera

* Actionable strategies you can take to feel more confident


Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you: