Anatomy of an Iconic Brand Photo

Today, let’s look at 3 elements of an iconic Brand Photo:

1. WOW factor

   Your brand photo should make people stop scrolling. There has to be something about it —energy, movement, a bold expression, or an unexpected detail — that makes it stand out. A little motion, like a flowing skirt pictured here or a confident stride, adds life and personality, making your photo feel dynamic instead of just another headshot.

2. Clarity

   A great brand photo instantly tells people what you do. There should be no confusion. Think about props, location, or even your expression—does your photo make it obvious what kind of work you're in? If you're a photographer, holding a camera makes sense. A chef? Maybe you're in the kitchen plating a dish. A business coach? That confident, approachable stance in a stylish office speaks volumes. The goal is to make your audience get it without needing a caption.

3. Great Outfit

   What you wear in your brand photo matters more than you think. The best outfit is one that not only looks good but also feels like you. It should be something you’d actually wear when meeting clients or showing up for work—polished but not forced. Think of colors, textures, and accessories that reflect your personal style and make you feel confident. Because when you feel good in what you’re wearing, it shows.

   When these three elements come together, your brand photo becomes more than just a picture—it becomes a powerful first impression. So next time you’re in front of the camera, keep these in mind and make sure your photo truly represents you.

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Arlyn

It’s been such a pleasure to work with Arlyn, who is an experienced real estate professional.

“I can’t say enough good things about my experience! The hair and makeup session was such a treat. It was such a boost to have a team that made me feel completely at ease. The photo shoot with Agnes was simply amazing. She has this incredible ability to connect with you, making the whole process feel so personal and uplifting. Agnes is truly talented, and every woman should have the chance to see themselves through her lens - truly empowering!”

— Arlyn

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

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Nicole

Nicole’s Photo/Video Content Day ✨

We’ve had the pleasure of working with incredible Nicole a few times now and due to her social media growth, Photo/Video Content Day was the best option for capturing both photo and video content. By dedicating a day to capture both, entrepreneurs can free up a lot of their time to focus on other tasks.

We captured both photo and video content during this Content Day.

“I loved every minute of this photo shoot! Agnes goes above and beyond to make the day special, comfortable and have your personality shine through.
I was SO impressed with my photos, we were able to take so many and I LOVED them all. She is very talented and knows exactly how to showcase your beauty. I plan to do more photos later this year.”

— Nicole

Amanda

It was a pleasure to capture Amanda, who helps people through insurance and financial services.

This brand photoshoot is bright and modern with strong green accents.

Enjoy these highlights:

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Deborah

After we had the pleasure of capturing lovely Dr. Deborah Rosati, she shared her experience of stepping outside of her comfort zone, which included a Brand Photoshoot among other projects. Here’s what she wrote:

When the shoot day arrived, I was nervous. I had done my best to prepare my mind, body, and soul for the experience, but I still didn’t know what to expect. As it turned out, I had nothing to worry about. Agnes guided me through every step, helping me stay present, feel confident, and find the courage to be authentic. It was like nothing I’d ever done before! […]

As a longtime yoga practitioner, I am familiar with the principles of mindfulness—focusing on the present moment and observing your thoughts and emotions without judgment. But it wasn’t until the photo shoot that I realized you could use those same tools to approach an uncomfortable or intimidating situation.

By being present, not only was I able to shake off my nerves, but I was able to let my true self shine through in front of the camera.

As Agnes so eloquently explains it, “It will change the way you see yourself!”

Trusting the process

Looking back at each of these moments, I can’t help but notice a trend; each time, everything changed when I trusted the process.

In governance, our job is all about processes. We do our best work when we stick to the steps and trust the experts, knowing that they are great at what they do. […]

Remember, stepping outside your comfort zone is a journey of self-discovery and personal growth. Feeling apprehensive or uncertain is normal, but embracing challenges and pushing your boundaries can unlock new opportunities and help you realize your full potential. Embrace the discomfort—and the growth.

My advice? Surround yourself with a supportive network of individuals who encourage and challenge you. Find people who are great at what they do and place your trust in their processes. You’ll be glad you took the leap.

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you.

Juliana

It was wonderful to work with Juliana Leamen, Weight Release Expert again!

See what Juliana had to say about her second brand photoshoot with us:

“The first time I did a professional photoshoot for my business, I was so anxious.

The second time I did the photoshoot was very different! I was calmer, more comfortable in my own skin.

I am the strongest I’ve ever been, thanks to my yoga practice, including during my 20s and 30s and when I look in the mirror, I really love what I see. Now as a woman in my 40s, I’ve never felt more confident in my body.

It was such a wonderful experience and I truly admire your work. I love my photos so much, I am so grateful we met in Toronto that day. You are so talented Agnes! I look forward to many future projects! Highly recommended!”

— Juliana

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you.

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