Therapist 5 Essential Photo Uses: Build Trust & Connection

In therapy, connection and trust are foundational. As a mental health professional, your online presence should reflect the warmth, empathy, and approachability that you bring to your practice.

Here are five key ways to use photos to strengthen that connection and create a humanized experience for potential clients:

---

1. Website

   Your website is your digital home. Authentic, professional photos throughout your site — the first photo on the website, the “about” page or on your blog — allow clients to get a sense of who you are beyond just credentials. Images that reflect your compassionate and thoughtful approach can make clients feel understood and safe before their first session.

---

2. Your Google My Business Page

Clients searching for local therapists often land on Google first. A clear, personable image on your Google listing not only enhances credibility but also helps clients feel a sense of connection before they even explore your services further.

The first photo is incredibly important here. It should not be a photo of the building where your practice is located. Instead, ideally post a photo of you at work or an approachable headshot.

---

3. Your Psychology Today Profile

Your Psychology Today profile is often where clients start searching for a therapist. A professional, inviting photo here can instantly convey your empathy and openness, making clients feel more at ease with reaching out to you for help. Avoid selfies and unprofessional, unclear photos. The focus here should be on your expression, empathy and professionalism.

---

4. Your Email Signature

Adding your photo to your email signature personalizes every correspondence, especially with current or prospective clients. In a field where trust and rapport are key, showing your face can create a more comforting, human touch to what might otherwise feel like a formal communication.

---

5. Social Media

In today’s world, clients often seek out therapists on social media to gain a deeper understanding of their style and philosophy. Sharing relatable, candid photos that showcase your practice’s vibe allows clients to see you as approachable and human—someone they can turn to for support!

---

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Amanda

It was a pleasure to capture Amanda, who helps people through insurance and financial services.

This brand photoshoot is bright and modern with strong green accents.

Enjoy these highlights:

---

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you.

Follow us:

Top 3 Photoshoot Realizations

1. I wish I did this sooner

   Delaying the decision to have a photoshoot may be due to concerns or apprehensions, but after seeing the results, people often acknowledge that the investment in professional photos could have been made earlier for even greater impact on their personal or business growth.

2. I don’t need to overthink my looks

   While the goal is to present a polished and professional image, individuals come to understand that it's not about conforming to unrealistic beauty standards. Instead, the focus is on authenticity and conveying one's personality, competence, and brand identity through the visual medium.

3. The confidence boost is preceless!

   Seeing oneself in professionally captured images can boost personal confidence. A well-executed photoshoot can highlight a person's strengths, enhance their self-esteem, and provide a visual representation of their expertise and competence.

   Once you envision yourself as more, it’s hard to go back.

---

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Michelle

It was a true pleasure to work with Michelle again.

Michelle and her team at Zare Paralegal have over 15 years of experience in the field of WSIB law.

“It was great working with you also Agnes! We are so happy with the photos!”

— Michelle

---

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you.

Iconic Brand Photoshoot Wardrobe Guide

There's no question that
great wardrobe = great photoshoot

People ask me all the time: what should I wear for my photoshoot?

Great wardrobe doesn't mean designer only wardrobe.
Great photoshoot wardrobe is wardrobe that is authentic to you
and compliments your look well.

Check out these Iconic Outfits:

---

1. white

I always ask clients to bring at least one white outfit to their Brand Photoshoot.

Sometimes they look at me funny and then it often ends up being their favourite photoshoot outfit.
White has the air of timeless elegance that never goes out of style. It’s not overpowering, so the focus will be on you and your expression.

Wanna make it more interesting? Consider different silhuettes, fabrics and textures.

---

2. dress

Dresses are often overlooked and they can be a great Brand Photoshoot outfit. There are so many styles, silhuettes and colours available.

For more conservative professionals, you can wear a dress with sleeves or combine it with a blazer.

---

3. turtleneck

Turtlenecks frame our faces beautifully, which works perfectly for photos.
Depending on the fabric and sleeve length, you can wear them all seasons.

---

4. jeans

Jeans never go out of style and they help with approachable looks.

If it's approprate for your profession, bring jeans + top to your Brand Photoshoot! For business casual looks, jeans can be combined with blazers and shirts or blouses.

---

5. suit

A well tailored suit will make you feel unstoppable.

For more approachable looks, choose creative styles or bold colours.

---

6. black

Black - everybody’s favourite!

Black outfits are always elegant. Whether it’s a sweater, a blazer or a little black dress, feel free to bring something black to your photoshoot.

---

7. statement blazer

Blazers have made a big comeback in the recent years.

Many people have their favourite statement blazer, whether it’s a classic, well tailored piece or something more fun, like this blazer in my favourite colour, green.

---

8. WOW Factor outfit

Photoshoots don’t happen every day, so take this chance and wear your WOW Factor outfit.

Whether it’s a tulle skirt, an incredible dress, leather pants, take this chance to capture your authentic, fierce self!

---

9. your logo/hashtag

Your Brand Photoshoot is a perfect chance to wear an outfit with your logo or hashtag.

These photos are absolutely great for marketing and building brand awareness.

---

10. creative top

Creative tops are so fun to photograph and make photos interesting to look at.
Remember to skip thick cotton blouses and choose a flowy fabric instead.

---

bonus: can I wear a sweater?

If you don’t want the photos to be too seasonal, choose a sweater that’s not too chunky and doesn’t have an obvious winter pattern.

If you want to use the photos only in winter, you can wear whatever sweater you want.

---

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

5 Keys to Unlocking the Door to Home Ownership

This week, Eugenia Evans of Evans Real Estate is sharing with us 5 Keys to Unlocking the Door to Home Ownership:

1. ‘Just do it’ is the iconic Adidas slogan but it works equally well in real estate. There will never be the perfect time or the perfect house.

2. Like in life, do not listen to what people have to say as this is when all the naysayers will come into your life. Hire and work with experts you trust and then consider their educated advice before making decisions.

3. Pay your bills on time as this is one of the biggest impacts on your credit rating. Lenders’ value and appreciate responsible borrowers and this is reflected in your credit score. If you don’t have a credit score or it is low, work diligently to create one and do not neglect those pesky cell phone bills as they are a relatively small amount that can have a huge impact on your credit score.

4. The earlier you start investing in real estate the more successful you will ultimately be and feel. You can then use one property to leverage yourself into another property if owning multiple properties is your goal.

5. Consider purchasing a property and sharing to help pay off your mortgage with perhaps extra payments. It does not have to be a forever proposition, perhaps set a five-year timeline as this is when your mortgage payments have the highest impact in reducing your interest payments.

---

Eugenia Evans
Broker of Record / Owner

Eugenia began her real estate career after the real estate shift in 1989 while starting a young family. She persevered and aside from being a consistent award winner with a large competitor she also managed a successful real estate office. Eugenia loves to read and understands its importance and so she started the Annual Big Book Sale with all funds donated to KEYS to Inclusion, a local charity for adults with intellectual difficulties.​

---

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you: