Anatomy of an Iconic Brand Photo

Today, let’s look at 3 elements of an iconic Brand Photo:

1. WOW factor

   Your brand photo should make people stop scrolling. There has to be something about it —energy, movement, a bold expression, or an unexpected detail — that makes it stand out. A little motion, like a flowing skirt pictured here or a confident stride, adds life and personality, making your photo feel dynamic instead of just another headshot.

2. Clarity

   A great brand photo instantly tells people what you do. There should be no confusion. Think about props, location, or even your expression—does your photo make it obvious what kind of work you're in? If you're a photographer, holding a camera makes sense. A chef? Maybe you're in the kitchen plating a dish. A business coach? That confident, approachable stance in a stylish office speaks volumes. The goal is to make your audience get it without needing a caption.

3. Great Outfit

   What you wear in your brand photo matters more than you think. The best outfit is one that not only looks good but also feels like you. It should be something you’d actually wear when meeting clients or showing up for work—polished but not forced. Think of colors, textures, and accessories that reflect your personal style and make you feel confident. Because when you feel good in what you’re wearing, it shows.

   When these three elements come together, your brand photo becomes more than just a picture—it becomes a powerful first impression. So next time you’re in front of the camera, keep these in mind and make sure your photo truly represents you.

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Arlyn

It’s been such a pleasure to work with Arlyn, who is an experienced real estate professional.

“I can’t say enough good things about my experience! The hair and makeup session was such a treat. It was such a boost to have a team that made me feel completely at ease. The photo shoot with Agnes was simply amazing. She has this incredible ability to connect with you, making the whole process feel so personal and uplifting. Agnes is truly talented, and every woman should have the chance to see themselves through her lens - truly empowering!”

— Arlyn

Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

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Dr. Monica

It was a pleasure to capture Dr. Monica Vermani again.

The goal for Dr. Vermani’s Brand Photoshoot was to capture both professional and casual looks. The photos will be used for marketing across many platforms, including websites, magazines, youtube and social media.

Enjoy these highlights.

“Thank you for your amazing photographs! You are phenomenal, creative and truly talented Agnes! You always make a person feel comfortable, confident and we always sparkle in our authenticity in your photo shoots! Truly grateful for you”

— Monica

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Leane

It was a pleasure to capture Leane, who helps people through insurance and financial services.

Leane has decades of experience under her belt - she’s full of energy, optimism and grit.

Enjoy these highlights:

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Nicole

Nicole’s Photo/Video Content Day ✨

We’ve had the pleasure of working with incredible Nicole a few times now and due to her social media growth, Photo/Video Content Day was the best option for capturing both photo and video content. By dedicating a day to capture both, entrepreneurs can free up a lot of their time to focus on other tasks.

We captured both photo and video content during this Content Day.

“I loved every minute of this photo shoot! Agnes goes above and beyond to make the day special, comfortable and have your personality shine through.
I was SO impressed with my photos, we were able to take so many and I LOVED them all. She is very talented and knows exactly how to showcase your beauty. I plan to do more photos later this year.”

— Nicole

Matilda

It’s been incredibly fun to capture Matilda Nestoroska, who is an experienced real estate broker with almost two decades of experience and now also an author of “Stop Selling Real Estate & Start Helping People”.

Enjoy these highlights:

“If you would like to feel like a celebrity, you MUST book a photo shoot with Pure Studios! The level of professionalism and care is unbelievable! From the initial consultation, to wardrobe selection, to the final process of makeup, hair and actual photoshoot, all was extremely well planned and executed. The makeup & hair artist was great, she listened to my preferences, and Agnes made me feel like a “million bucks” girl during the photographing session. I don’t like taking pictures, and I was very concerned and uncomfortable of how this whole process will go, and how will I look at the end, but let’s just say that my jaw dropped when i saw the pictures at the final reveal. I feel like a real princess now. THANK YOU Pure Studios for waking up a “girly” side of me that was very deeply hidden inside me:)”

— Matilda

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you: