In therapy, connection and trust are foundational. As a mental health professional, your online presence should reflect the warmth, empathy, and approachability that you bring to your practice.
Here are five key ways to use photos to strengthen that connection and create a humanized experience for potential clients:
Website
Your website is your digital home. Authentic, professional photos throughout your site — the first photo on the website, the “about” page or on your blog — allow clients to get a sense of who you are beyond just credentials. Images that reflect your compassionate and thoughtful approach can make clients feel understood and safe before their first session.
2. Your Google My Business Page
Clients searching for local therapists often land on Google first. A clear, personable image on your Google listing not only enhances credibility but also helps clients feel a sense of connection before they even explore your services further.
The first photo is incredibly important here. It should not be a photo of the building where your practice is located. Instead, ideally post a photo of you at work or an approachable headshot.
3. Your Psychology Today Profile
Your Psychology Today profile is often where clients start searching for a therapist. A professional, inviting photo here can instantly convey your empathy and openness, making clients feel more at ease with reaching out to you for help. Avoid selfies and unprofessional, unclear photos. The focus here should be on your expression, empathy and professionalism.
4. Your Email Signature
Adding your photo to your email signature personalizes every correspondence, especially with current or prospective clients. In a field where trust and rapport are key, showing your face can create a more comforting, human touch to what might otherwise feel like a formal communication.
5. Social Media
In today’s world, clients often seek out therapists on social media to gain a deeper understanding of their style and philosophy. Sharing relatable, candid photos that showcase your practice’s vibe allows clients to see you as approachable and human—someone they can turn to for support!
Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:
