Therapist 5 Essential Photo Uses: Build Trust & Connection

In therapy, connection and trust are foundational. As a mental health professional, your online presence should reflect the warmth, empathy, and approachability that you bring to your practice.

Here are five key ways to use photos to strengthen that connection and create a humanized experience for potential clients:

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1. Website

   Your website is your digital home. Authentic, professional photos throughout your site — the first photo on the website, the “about” page or on your blog — allow clients to get a sense of who you are beyond just credentials. Images that reflect your compassionate and thoughtful approach can make clients feel understood and safe before their first session.

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2. Your Google My Business Page

Clients searching for local therapists often land on Google first. A clear, personable image on your Google listing not only enhances credibility but also helps clients feel a sense of connection before they even explore your services further.

The first photo is incredibly important here. It should not be a photo of the building where your practice is located. Instead, ideally post a photo of you at work or an approachable headshot.

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3. Your Psychology Today Profile

Your Psychology Today profile is often where clients start searching for a therapist. A professional, inviting photo here can instantly convey your empathy and openness, making clients feel more at ease with reaching out to you for help. Avoid selfies and unprofessional, unclear photos. The focus here should be on your expression, empathy and professionalism.

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4. Your Email Signature

Adding your photo to your email signature personalizes every correspondence, especially with current or prospective clients. In a field where trust and rapport are key, showing your face can create a more comforting, human touch to what might otherwise feel like a formal communication.

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5. Social Media

In today’s world, clients often seek out therapists on social media to gain a deeper understanding of their style and philosophy. Sharing relatable, candid photos that showcase your practice’s vibe allows clients to see you as approachable and human—someone they can turn to for support!

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

Top 3 Photoshoot Realizations

1. I wish I did this sooner

   Delaying the decision to have a photoshoot may be due to concerns or apprehensions, but after seeing the results, people often acknowledge that the investment in professional photos could have been made earlier for even greater impact on their personal or business growth.

2. I don’t need to overthink my looks

   While the goal is to present a polished and professional image, individuals come to understand that it's not about conforming to unrealistic beauty standards. Instead, the focus is on authenticity and conveying one's personality, competence, and brand identity through the visual medium.

3. The confidence boost is preceless!

   Seeing oneself in professionally captured images can boost personal confidence. A well-executed photoshoot can highlight a person's strengths, enhance their self-esteem, and provide a visual representation of their expertise and competence.

   Once you envision yourself as more, it’s hard to go back.

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Are you an Entrepreneur over 40 ready to step into your power? This photoshoot is for you:

6 Iconic Outfits for Your Brand Photoshoot (for women)

There's no question that
great wardrobe = great photoshoot

Women ask me all the time: what should I wear for my photoshoot?

Great wardrobe doesn't mean designer only wardrobe.
Great photoshoot wardrobe is wardrobe that is authentic to you
and compliments your look well.

Check out these
6 Iconic Outfits
I hope they inspire you for your next photoshoot:

1. a tailored blazer

A good quality, tailored blazer is such a statement piece and it can be styled many ways.
Combine it with a mini skirt for a modern look, with jeans for a casual look or with a pencil skirt to look professional.

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2. jeans + top

It's a known fact casual outfits make you look more approachable.
If it's approprate for your profession, bring jeans + top to your Brand Photoshoot!

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3. white

I always ask clients to bring at least one white outfit to their Brand Photoshoot.
White has the air of timeless elegance that never goes out of style.

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4. a turtleneck

Turtlenecks frame our faces beautifully, which works perfectly for photos.
Depending on the fabric and sleeve length, you can wear them all seasons!

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5. a short sleeve blazer

I don't see this outfit out there enough, it's so unique and more approachable than a traditional long sleeve blazer.

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6. a statement blouse

They are so fun to photograph and make photos interesting to look at.
Remember to skip thick cotton blouses and choose a flowy fabric instead.

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