photo studio Toronto

Guide: Use Your Photos Online

In today’s online world, using your personal branding photos correctly is very important.

Your photos are a strong, visual voice, they should tell the story of who you are and what you do so you can communicate the value of your work and connect with ideal clients.


HERE ARE IMPORTANT USES FOR YOUR BRAND PHOTOS:

  1. Your website & blog

Your hero image (first image on the website) combined with others sends a message to your audience about your level of expertise, your price points and builds your know, like, trust factor.

Blogging is very important for your SEO. Use your brand photos (both portraits and lifestyle images) and don’t rely solely on stock imagery.


2. Your newsletter

A newsletter is a fantastic way of staying in touch with your clients, sharing value and service info. It really is a must if you want to have repeat clients. When your newsletter offers value, people will often forward it to their friends.

Use a photo of yourself in the footer of the newsletter to better build a connection with your recipients.


 

3. Your e-mail signature

A great e-mail signature goes a long way. It should include your headshot for the purpose of building a connection. People always like to see a face behind a business. Your clients will also remember you better when they see a photo of you.


 

4. Your Instagram

Please remember that if you want people to remember you and know who you are, it is simply not enough to only show your face in your profile photo.

When building a personal brand, use a photo of yourself at least once every 9/12 posts (preferably 9!).

For high end businesses, use mostly or only professional photos. Otherwise, you can mix both professional and phone photos (still looking nice and on brand though!)


 

5. Your client presentations/proposals/ price list

Present yourself as a valuable professional by subtly using your photo in client presentations.

I really do hope you’re taking the chance that is a value-packed client presentation/proposal or price list and that you’re not just sending some naked numbers to potential customers.

Omitting this step is one of the biggest mistakes business beginners make.

Use two photos (one in the beginning of the presentation combined with a logo/one at the end) or just one photo at the end of the presentation.

You can include a short bio/company info/statement.


6. Your business card

Please don’t forget about putting your photo on the business card. If you have a more modern card, you can easily put the information on one side of it and your photo on the other side for a clean look. When giving out business cards, majority of people won’t even remember you unless there’s a photo on the card.


Use these tips and make a difference in your marketing today

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Kate

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Meet award-winning, national best-selling writer Kate.

Kate is an author behind many romance novels and Toronto is her home. In her private life, as she says, Kate tends her garden, fixes things that break and finds things that get lost, reads voraciously, and acts as personal assistant to two cats, a dog and a horse. ⁣
⁣Kate’s elegance and poise truly impressed and inspired me. I’m so grateful she trusted me to capture her. Our Stylist for the photoshoot was Rinat Samuel.

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Spring Favourites

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Spring Favourites!


Spring is here and I don’t know about you but for me it’s the perfect time to make some changes & do some shopping! I’m not a shopping addict at all, but when seasons change from winter to spring, I’m always inspired to refresh my wardrobe and my home. Here are some of my Spring Favourites:

DRESS

This dress is not something I would usually try on! I love pairing it with cute pantyhose, hats, it goes great with both jackets and coats. A good reminder to get out of your comfort zone and try something different.

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ACCESSORIES

I purchased quite a few pairs of earrings from Simons. I photographed a very stylish Realtor Lara Stasiw a few weeks ago and she brought the most beautiful earrings to her photoshoot. It pushed me to refresh my neglected jewellery box.

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PHOTO OF THE SEASON

This photo I took of Hair & Makeup Artist and Educator Tuhina reminded me of the Tale of Two Wolves:

An old Cherokee is teaching his grandson about life. “A fight is going on inside me,” he said to the boy.
“It is a terrible fight and it is between two wolves. One is evil – he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.”
He continued, “The other is good – he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you – and inside every other person, too.”
The grandson thought about it for a minute and then asked his grandfather, “Which wolf will win?”
The old Cherokee simply replied, “The one you feed.”

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BOOK

My favorite book recently was “Sapiens”. It’s a grand overview of the history of humankind. I may not agree with the author on all his points, but I enjoyed it a lot, not to mention learned a lot as well. It really made me think about our species, what we’ve accomplished and where we’re going.

TV SHOW


I honestly can’t remember the last time I laughed (out loud!) so much watching a TV Show. Rachel Bloom, the creator and main star of “Crazy Ex-Girlfriend” is a breath of fresh air. Don’t let the title fool you, in addition to being extremely funny, this show is also really smart. I was surprised to see it was a musical - but the songs are absolutely hilarious, I think “I’m So Good At Yoga” and “Let’s Generalize About Men” are my favourites!

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QUOTE

I think this quote says it all. Life can be a crazy ride and the only thing we truly have control over is ourselves and our attitude!

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I hope you enjoyed my Spring Favourites and found them inspiring! Wishing you the most beautiful Spring!

xoxo

Agnes


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Tuhina

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Meet an amazing Hair & Make-up Artist and Educator Tuhina! Tuhina wanted her photos to be iconic and timeless. She loves wearing black and gold, so she prepared great outfits in those colors. Props included a director’s chair and of course a make-up artist’s kit!

Through our gentle process, this beauty opened up during the magical afternoon of her photoshoot.

Art is the elimination of the unnecessary
— Pablo Picasso

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