In today’s online world, using your personal branding photos correctly is very important.
Your photos are a strong, visual voice, they should tell the story of who you are and what you do so you can communicate the value of your work and connect with ideal clients.
HERE ARE IMPORTANT USES FOR YOUR BRAND PHOTOS:
Your website & blog
Your hero image (first image on the website) combined with others sends a message to your audience about your level of expertise, your price points and builds your know, like, trust factor.
Blogging is very important for your SEO. Use your brand photos (both portraits and lifestyle images) and don’t rely solely on stock imagery.
2. Your newsletter
A newsletter is a fantastic way of staying in touch with your clients, sharing value and service info. It really is a must if you want to have repeat clients. When your newsletter offers value, people will often forward it to their friends.
Use a photo of yourself in the footer of the newsletter to better build a connection with your recipients.
3. Your e-mail signature
A great e-mail signature goes a long way. It should include your headshot for the purpose of building a connection. People always like to see a face behind a business. Your clients will also remember you better when they see a photo of you.
4. Your Instagram
Please remember that if you want people to remember you and know who you are, it is simply not enough to only show your face in your profile photo.
When building a personal brand, use a photo of yourself at least once every 9/12 posts (preferably 9!).
For high end businesses, use mostly or only professional photos. Otherwise, you can mix both professional and phone photos (still looking nice and on brand though!)
5. Your client presentations/proposals/ price list
Present yourself as a valuable professional by subtly using your photo in client presentations.
I really do hope you’re taking the chance that is a value-packed client presentation/proposal or price list and that you’re not just sending some naked numbers to potential customers.
Omitting this step is one of the biggest mistakes business beginners make.
Use two photos (one in the beginning of the presentation combined with a logo/one at the end) or just one photo at the end of the presentation.
You can include a short bio/company info/statement.
6. Your business card
Please don’t forget about putting your photo on the business card. If you have a more modern card, you can easily put the information on one side of it and your photo on the other side for a clean look. When giving out business cards, majority of people won’t even remember you unless there’s a photo on the card.
Use these tips and make a difference in your marketing today
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