Those who have already been photographed by me know that I always encourage people to bring at least one white clothing item to a Session. Some people love wearing white and some have NEVER worn it and are quite reluctant to be captured in white.

Here are 5 reasons why I love photographing people in white:

1. It is modern yet timeless

A crisp white outfit has the air of freshness that looks beautiful in photographs. It is edgy yet it never goes out of style! A great combination of contemporary and classic.

2. It is a perfect canvas to tell the story of who you are

Whether you are wearing white for a Personal Branding or Portrait Session, it will not take the focus away from you. Instead the focus of the photograph will simply be You – your expression and smile, your personality and your story.

3. It works with all skin colours

White compliments all skin colours beautifully. Although some people would argue it looks better with more tan, proper lighting by your Photographer will ensure white looks gorgeous even with pale skin.

4. It is flattering - if your Photographer knows how to pose you properly

Many people only like wearing dark colours for Photo Sessions, because they feel they are not very fit at the moment. Unless you are a model, it is not your job to pose yourself in the most flattering way. It is your Photographer's job to guide you through posing and to make you look your best - in white as well!

5. It is very easy to integrate images with dominating white into any type of design

White is a great colour to wear during a Personal Branding Session. Those images have to work well with different types of design. Images with dominating white are easy to integrate into your website, your social media, business cards, fliers and pamphlets, magazine advertisement etc. You will not be stuck after having a Session with images that do not fulfill your needs!