Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” ~ Tom Peters
When people think about getting their professional photos done, they often check what all other professionals have and they go for the exact same thing. Many use their photos only as LinkedIn Profile Picture and for business cards. Having your professional photos done is an investment of both time and money, so it is good to have a plan in mind to get the most value out of them.
Personal branding photos ensure a consistent message if they are used across all platforms:
Social Media:
LinkedIn Profile Photo
LinkedIn Article
Facebook (both Personal and Facebook Page)
Your Website:
About Profile Photo
Contact Us Photo
Website Design
Newsletter Design
Profile Photo for Articles
E-mail:
E-mail Signature Photo
Print:
Business Cards
Marketing
Advertisement
Fliers and Pamphlets
Magazines:
Magazine Features
Magazine Advertisement
Your Articles in Magazines
Other:
This is your chance to stand out of the crowd!
A powerful presentation with your photos, your bio and description of your services
Your Office Business Portrait – do not underestimate the value of first impressions!
To be able to use your personal branding across all platforms, it is crucial to capture a variety of looks, both on a more professional and business casual side.
Your personal branding photos are a strong, visual voice, they should tell the story of who you are and what you do. And they should always leave people wanting to know more.
So have fun with it, because personal branding is letting your personality shine!
